Who Gets Treated Better? Employees, Customers or Your Top 20% of Both?
This was originally posted on Salesformics: Who Gets Treated Better? Micah Solomon recently wrote about Starbucks in Forbes.com. He shared a conversation he had with an employee in Seattle. The...
View ArticleDisney offers its best customers a little extra magic
On designated days, one of the Walt Disney World theme parks opens an hour early and two hours later [No evening magic hours at the Animal Kingdom]. These times are called Disney’s extra magic hours....
View ArticleAre you leveraging your key customers and employees as multipliers?
A Simple Truth Not all customers and are created equal. For the majority of businesses, 80% of profitability will be generated by 20% of customers. These folks are the “vital few” of your customers....
View ArticleEXTRA, EXTRA March Newsletter – The Mardi Gras Edition
MARDI GRAS EDITION Greetings on Fat Tuesday. That’s the literal translation of “Mardi Gras.” Today caps the celebrations in New Orleans, the final day of revelry before Lent begins on Ash Wednesday. At...
View ArticleSpringHill Suites by Marriott puts an unexpected spin on driving loyalty for...
A Golden Moment OK, here’s the situation. Imagine you are checking in at your hotel. Let’s call it SpringHill Suites by Marriott. The front desk notices that you are an elite member of their rewards...
View ArticleApril Fools Day edition of the EXTRA EXTRA newsletter
APRIL FOOLS DAY EDITION Greetings on the first Tuesday of April. It’s April Fools Day everyone. What’s the origin of this Day of Pranks? It’s unclear according to the Museum of Hoaxes, but its...
View ArticleGolden Goldfish Book Excerpt – Pareto and a Pea
The following is an excerpt from the upcoming book, What’s Your Golden Goldfish? (available on Amazon May 1st): Chapter 1 THE GOLDFISH AND THE PEA “The law of the vital few and the trivial many.” –...
View ArticleGolden Goldfish Excerpt – Retention vs Acquisition
The following is an excerpt from the upcoming book, What’s Your Golden Goldfish? (available on Amazon May 1st): Chapter 2 RETENTION VS. ACQUISITION “The search for meaningful differentiation is central...
View ArticleThe Two Most Vital Elements in Marketing and Sales
[The following post is an excerpt from Chapter 5 of the book, What’s Your Golden Goldfish] In our evolution as humans, we were forced to develop skills integral to our survival. One of which was the...
View ArticleA Spot-On Example Of Extending Advertising Into Customer Experience by...
This story was originally published on Forbes: This is the story of a renegade cow. Nearly two decades ago, paintbrush in mouth, a cow painted three words on a billboard… EAT MOR CHIKIN. It was an...
View ArticleWho Gets Treated Better? Employees, Customers or Your Top 20% of Both?
This was originally posted on Salesformics: Who Gets Treated Better? Micah Solomon recently wrote about Starbucks in Forbes.com. He shared a conversation he had with an employee in Seattle. The...
View ArticleDisney offers its best customers a little extra magic
On designated days, one of the Walt Disney World theme parks opens an hour early and two hours later [No evening magic hours at the Animal Kingdom]. These times are called Disney’s extra magic hours....
View ArticleAre you leveraging your key customers and employees as multipliers?
A Simple Truth Not all customers and are created equal. For the majority of businesses, 80% of profitability will be generated by 20% of customers. These folks are the “vital few” of your customers....
View ArticleEXTRA, EXTRA March Newsletter – The Mardi Gras Edition
MARDI GRAS EDITION Greetings on Fat Tuesday. That’s the literal translation of “Mardi Gras.” Today caps the celebrations in New Orleans, the final day of revelry before Lent begins on Ash Wednesday. At...
View ArticleSpringHill Suites by Marriott puts an unexpected spin on driving loyalty for...
A Golden Moment OK, here’s the situation. Imagine you are checking in at your hotel. Let’s call it SpringHill Suites by Marriott. The front desk notices that you are an elite member of their rewards...
View ArticleApril Fools Day edition of the EXTRA EXTRA newsletter
APRIL FOOLS DAY EDITION Greetings on the first Tuesday of April. It’s April Fools Day everyone. What’s the origin of this Day of Pranks? It’s unclear according to the Museum of Hoaxes, but its...
View ArticleGolden Goldfish Book Excerpt – Pareto and a Pea
The following is an excerpt from the upcoming book, What’s Your Golden Goldfish? (available on Amazon May 1st): Chapter 1 THE GOLDFISH AND THE PEA “The law of the vital few and the trivial many.” –...
View ArticleGolden Goldfish Excerpt – Retention vs Acquisition
The following is an excerpt from the upcoming book, What’s Your Golden Goldfish? (available on Amazon May 1st): Chapter 2 RETENTION VS. ACQUISITION “The search for meaningful differentiation is central...
View ArticleThe Two Most Vital Elements in Marketing and Sales
[The following post is an excerpt from Chapter 5 of the book, What’s Your Golden Goldfish] In our evolution as humans, we were forced to develop skills integral to our survival. One of which was the...
View ArticleA Spot-On Example Of Extending Advertising Into Customer Experience by...
This story was originally published on Forbes: This is the story of a renegade cow. Nearly two decades ago, paintbrush in mouth, a cow painted three words on a billboard… EAT MOR CHIKIN. It was an...
View Article
